Monthly Archives: April 2016

Adventure Marketing What It Can Do for Your Adventure Tour Business

Are you a business owner who happens to run an adventure tour company? Whether your company provides guided hiking tours, fishing tours, boat tours, or rafting tours, do you rely on adventure marketing to help make your business a success? If you do not, you have no what you are missing, which actually could be hundreds of thousands of dollars in profits, if not more.

Adventure marketing is a term that is often used to describe the marketing of adventure related activities, like adventure tours. Adventure marketing is ideal for just about any type of business, but it is critical to those who run adventure tour companies in popular vacation destinations. That is why it is important that you learn more about adventure marketing, particularly if you are not already taking advantage of it.

Although it is nice to know that adventure marketing is important and can help improve your business profits, you may be wondering exactly why that is. As you likely already know, marketing is when you or a professional markets or advertises your business to the general public, preferably your targeted market. A form of adventure marketing may include buying advertising space on an adventure tours travel website or even choosing to have your business listed in an online directory of fun, adventurous travel tours.

When it comes to examining the importance of using adventure marketing to your advantage, you need to look at what adventure marketing can do for you and your adventure tour business. For instance, if you were to run a rafting tour company, do you think that potential customers would be able to find you and your business all on their own? Yes, maybe if you had a prime business location, but you shouldn’t just rely on your business location. It is advised that you take extra steps to ensure that the public knows that your business is available, as well as what it has to offer.

What is nice about adventure marketing is that you can do your own adventure marketing or you can rely on a professional adventure marketing expert or you can even take both approaches. As previously mentioned, adventure marketing may include something as simple as requesting to have your adventure tour listed on an adventure tour directory website or the buying of advertisement space on a travel website. Additional ways that you can market your business include creating an online website, creating informational brochures to hand out to prospective clients, as well as requesting space in a state sponsored travel guide or brochure.

As a reminder, if you do not advertise the fact that you are running an adventure tour business, there is a good chance that many will not even know that your business exists. That is why it is advised that you take the time to examine adventure marketing, as it may be able to help increase your customer count, as well as your profits.



Adventure Travel – an Exciting Thrill?

Do you want to add a little adventure to your
life? Do you want to be engaged in something you
have never done before? The unique information
here will help you to considering a vacation that
will bring memories and expierences that will
last a lifetime.

Believe it, adventure travel is for every kind of
people. Youngsters who want to get excited by
travelling through Alaska with a dog sled or
other risky activities and elder couple who
define a hot air balloon ride as adventurous.

Thus, if you engage in adventure travel, you will
meet individuals from all walks of life–and
ironically, this is a form of adventure in and of

When considering adventure travel versus regular
travel you will find that adventure travel has
much more to offer than regular travel. During
your adventure travel there is always a tour
operator with much experience and knowledge and
know how to effectively handle the situations
that you are engaging in. Conversely, adventure
travel is frequently jam packed with activities
for you to engage in; especially activities that
match the theme of whatever adventure tour you
have selected. Thus, in terms of guaranteed
activity–guarantee activities during regular
travel is limited to none while adventure travel
aims to fulfill its name: a trip loaded to the
brim with adventure!

First, before you begin making adventure travel
plans, you must consider how much physical
activity you would like to engage in. For
instance, do you want to simply travel the world
and see exotic places which entails a relatively
low physical impact or do you want to hike or
rock climb? An equally important aspect to
learning how to plan for adventure travel is
learning how to comparatively shop around for
great prices on adventure tour plans.Remember
that price does not necessarily equate to quality
and just because you get a discount on an
adventure travel tour doesn’t mean that you will
appreciate the tour operator!

In short, there is a form of adventure travel for
everyone–even you! All you have to do is
determine what the words unique and adventure
means to you. Once you have defined what
adventure means to you, you can plan an adventure
trip that you will remember for the rest of your
life! In fact, you will even have stories to tell
your friends and family!

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Top 10 World-Wide Adventure Attractions

The world is full of adventure, each and every country, city, town and destination is sure to have some kind of adventure that would best you.

Travel in itself is an adventure as far as I’m concerned. Nothing truly says adventure than exploring, experiencing or discovering something new, quirky and above all getting out of your daily routine or perhaps out of your comfort zone.

There truly are unlimited adventures to be had across the globe but there are some adventures that just should not be missed. The below is a listing of the Top 10 World-wide adventure attractions.

1. The Macau Tower Bungee Jump – Malaysia

This bungee jump is located in Kuala Lumpur, Malaysia on the Macau Tower. The free fall is a staggering 233 metres (764 ft) making this jump the tallest bungee jump in the world.

Bungee jumping in general is one of those highly extreme and intense adventures, said to feel faster and get the adrenalin pumping more quickly than jumping out of an aeroplane.

2. Trekking Machu Picchu

Peru is magically looking place that is so full of history and culture which can be found right throughout the country and even in their surrounding, neighbouring countries. But it’s main tourism for adventure travel is the Inca Trail.

Trekking Machu Picchu takes around 4 days to complete the path and camping on these grounds are provided. The mountainsides can be quite daunting and is a moderate trek some fitness may be required. Leading up to and reaching Machu Picchu, particularly at sunrise is well worth the walk.

3. Wreck Dive the SS President Coolidge

The SS President Coolidge off the island of Santos in Vanuatu is considered a Mecca for scuba divers. The American troop carrier, which was originally a luxury ocean liner, was sunk by two friendly mines in 1942.

The ship now lies around 20 metres below the water’s surface and the way the ship now lies makes this the most accessible ship for wreck divers, when considering the size of the ship.

4. Safari in Kruger National Park

When it comes to an African safari and viewing the Big 5 or perhaps even the Small 5 game animals there is no better place than Kruger National Park.

Kruger is located in the north-east corner of South Africa on grounds that cover just under 19,000 sq kilometres (over 7,000 mi sq) and holds all of the Big 5 among other predators, prey and even over 500 species of birds.

5. Climbing Mt Kilimanjaro

Africa is also the home to another great world adventure and that is climbing Africa’s highest, free-standing mountain. Mt Kilimanjaro stands at a height of 5,882 metres (19,341 ft) however only around 40% of climbers make it to the summit.

Acclimatization is absolutely necessary for any of the seven climbing routes so it is best to mix this adventure with a nearby safari prior to the climb. These safari’s could be at the Serengeti or Ngorongoro Crater.

6. Eisriesenwelt Caves

This is world’s largest ice cave which extends about 42 kilometres into the Austrian Alps and although this is the largest iced cave the ice is only present for the first kilometre.

The Eisriesenwelt Caves, which translates to world of the ice giants, can be accessed year round and is done so by almost 200,000 visits per year. The round trip through the cave system takes around an hour and a half and will take you through to a number of significant sites.

7. Ice Diving

This is by far one of the coolest adventures ever to exist… literally. Baffin Island is one of the placesi n the world that you could take up this adventure although tours generally leave from Canada’s island called Nunavut.

You may be able to complete the dive with an Advanced Open Water dive licence however drysuit certification will help make the diving experience a little more comfortable.

8. Diving With Great Whites

Great whites have a fearful reputation for being notorious killers however there are some of us that either don’t believe the hype, want to see this behaviour for themselves or simply just to experience what a shark attack might look like from below the water’s surface.

Diving in a cage and seeing these great whites up close is an amazing experience which you could take up in South Africa, Australia, Mexico and America.

9. Swimming with Whale Sharks

The world’s largest shark is not a predatory hunter of large fish or even sharks. This is the gentle giant known as the whale shark which can grow around 14 metres in length (46 ft). Despite its size this shark only eats plankton.

Ningaloo Reef in Western Australia has a large season where the whale sharks come in close to shore for feeding which provides visitors to the reef the opportunity to snorkel with and among them. At 14 metres long, it is sure to make you feel a little small but will be an awe-inspiring experience.

10. Volcano National Park

On the Big Island of Hawaii is the Volcano National Park which contains two active volcanos; Muana Loa and Kilauea. The park itself covers the volcanos as well as the surrounding areas which are covered in dried lava and ash.

Hiking tours are popular here and this park allows its visitors to actually get quite close to both these volcanos as well as to a section where the hot lava meets the oceans creating intense mist and steam.



5 Tips to Adventure Travel in Small Groups

Are you planning your next vocation and thinking of taking an adventure travel tour instead of traditional beach – resort type of vocation? You are not alone, many people these days prefer active, adventurous style of travel. And the best way to have a safe adventure is to go for adventure travel in a small group.

Small group adventures travel is a fast growing industry and for a good reason. There are many definite advantages to having a guided adventure vocation in a small group:

– you can get more attention from the tour guide
– there is a great variety of small group adventures available even to rare and not tourist popular destinations
– if the group is not large the tour can be better customized to your needs
– often traveling in a small group is cheaper than participating in a conventional tour, because only a few people need accommodation, so it doesn’t have to be a big hotel
– tours are less formal and you have more freedom, yet a safety of having a guide, in case you need help

These tips will help you to get the most from your vocation

1. Decide what kind of adventure you are looking for. Adventure vocation is a broad term – for some it means exploring the wildness of Alaska or the jungles of Amazon, while others want a guided tour to Paris or Sydney. Not all adventures require you to be in a top physical shape. Some tours involve a lot of hiking, but not all – you can still see a lot of interesting and exciting things without accosting yourself. Find out in advance how difficult your tour is going to be.

2. Do you want to explore just one country in depth or would you rather see a lot of different things in different countries? This question might sound silly, but it actually is important. Since most adventure vocation tours are 7-14 days long, you can’t expect to see a lot of places and to spend a long time in each of them. More places and countries doesn’t necessarily mean better vocation, you might just become exhausted and overwhelmed by too many things to see.

3. Are you after a family adventure or you preferring only a company of adult travelers? As adventurous traveling gains its popularity, many companies offer family friendly adventure tours. These are usually light tours with many activities to interest children. So, if you plan to go with kids, search for family adventures. On the other hand, if you don’t want children as members of your group, make sure to ask your travel agent, if families with kids go for this type of tour.

4. Spend several hours researching adventure travel companies and comparing adventure tours they offer – that will save you a lot of money and frustration. If you do your research online, and you should, read what other people who took the tour you like have to say. Most traveling companies put testimonials online. You can also search adventure forums, where people share their real experiences.

5. Adventure travel doesn’t have to be very expensive, especially if we are talking about traveling in small groups. Search around and find a tour that suits your budget. In traveling industry expensive doesn’t necessarily mean the best. Compare what activities the tours offer and what kind of accommodation is included. It is possible to find great adventure tours at reasonable prices.